HeartFirst Charitable Foundation™
The official charitable giving program of Anytime Fitness.
Backed by a grant from HeartFirst Charitable FoundationTM, Tee It Up for the TroopsTM (a national non-profit organization) provides financial backing to honorably discharged veterans to assist with initial start-up capital associated with developing an Anytime Fitness franchise. In addition, Anytime Fitness waives its initial franchise fee and ongoing royalty payments for these veteran-owned franchises.
The HeartFirst Charitable FoundationTM is, in part, made possible by the generosity of our franchise network. Participating clubs contribute $100 per month to HeartFirst Charitable FoundationTM and receive access to marketing materials promoting their involvement in the program in their club and in their communities. It’s the perfect way to pair good deeds with good business.
Veteran unemployment rates continue to be staggeringly high, especially for younger veterans. Currently, about 10% of our franchisees are military veterans and some of our most successful operators. We’d like to see that number grow even higher with your help.